(4) Build A Base Creating a base page is very important because you control the content on it so that when you’re searched that specific page will come up, so it gives the best impression of you. Having a distinct picture of yourself or animation allows you to be easily recognized which added into your base page allows for great content control and “build online identity”. It is now common for employers, significant others or strangers to search on the web about you, so it is best to have information available that you tailored for them to find. Also, like a brand, we must build our identity visually also so having a specific picture or bitmoji that is can be easily linked back to you is opportune. For example, if a HR rep googles you and you had prepared a website carefully tailored to show a consistent stream of posts that reflect your values creates the best chance of you making a lasting positive impression. On a personal level if it’s your nosy potential mother in law...